Nothing Bundt Cakes Rewards Program Terms

Last Updated: January 20, 2026

These Terms of Service ("Terms") govern the use and access of the Nothing Bundt Cakes Franchising, LLC ("Nothing Bundt Cakes", "we" "our" or "us") loyalty rewards and customer engagement program (the “Loyalty Program”) made available through thanx.com/nothingbundtcakes and/or order.thanx.com/nothingbundtcakes (collectively, the "Site") and as an application for mobile devices (our "App") (collectively, the "Services"). The Services are owned and operated on our behalf by Thanx Inc. ("Thanx"), a third-party service provider of Nothing Bundt Cakes. Thanx is a third-party beneficiary of these Terms and, when you agree to these Terms, both Nothing Bundt Cakes and Thanx will have the right to enforce these Terms against you, separately or jointly.

BY PARTICIPATING IN THE LOYALTY PROGRAM, YOU AGREE TO BE BOUND BY THESE TERMS, WHICH INCLUDE A CLASS ACTION WAIVER. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT PARTICIPATE IN THE LOYALTY PROGRAM.

You also agree to be bound by the Nothing Bundt Cakes® Terms of Use which are incorporated by reference and accessible here, https://www.nothingbundtcakes.com/terms-conditions/, and acknowledge that your personal information will be processed according to the Privacy Notice, accessible here, https://www.nothingbundtcakes.com/privacy-notice/. Certain Reward Opportunities (defined below) that are part of our Loyalty Program may be governed by additional terms and conditions which are incorporated herein by reference. If there is a conflict between these Terms and the terms and conditions for a particular Reward Opportunity, these Terms will apply.

1. Eligibility

In order to be eligible to participate in the Loyalty Program, you must:

• Be an individual person at least 16 years of age;
• Be a legal resident of the fifty (50) United States, the District of Columbia, or Canada;
• Register for an account through the Site or App;
• Not be a person barred from receiving the Service under the laws of the United States or other applicable jurisdiction.

The Loyalty Program is subject to all applicable laws and regulations and is VOID WHERE PROHIBITED.

2. How it Works

Creating an Account. In order to enroll for and redeem Rewards, you will have to create an account. You may only create one account and it is non-transferable to a third party. When you create an account, you agree to provide accurate, current and complete information about yourself. You must provide an email address or phone number. You are responsible for safeguarding your account and are responsible for activities that occur under your account. Notify us immediately if your account has been compromised. The Loyalty Program is provided to individuals only. Corporations, associations, or other groups may not use the Loyalty Program. It will be considered fraudulent for any individual, company, club, association, or group to use or to direct, encourage, or allow other persons to use a single account for the purpose of accumulating or aggregating benefits for combined use, unless such use is expressly permitted by Nothing Bundt Cakes.

Receiving Rewards. The Loyalty Program provides eligible participants the opportunity to earn “Points” by making Qualifying Purchases or participating in various activities. Participants may redeem Points to earn “Rewards.” “Qualifying Purchases” include purchases of regular and sale-priced merchandise in-store, online, and through our mobile app. Purchases made with merchandise credits issued in the form of a certificate or gift certificate will also constitute a Qualifying Purchase. Rewards may also be available through other experiences where eligible spending or activity will earn you Rewards. Some rewards may require progress through specified activities (together with “Qualifying Purchases”, a “Qualifying Action”). You may be presented with offers to earn Rewards via email, mobile device notifications and other channels ("Reward Opportunities"). At any point in time you can opt out of receiving additional information regarding Reward Opportunities through your account settings within the Services or as otherwise set forth in these Terms.

Qualifying Actions will help you progress toward earning Rewards ("Reward Progress") and reaching the designated threshold (a "Reward Threshold") indicated in the applicable Reward Opportunity Terms. When you reach a Reward Threshold, you will have access to the Rewards which can be redeemed as set forth in the applicable Reward Opportunities.

Reward Opportunity Terms

At the time a Reward Opportunity is made available to you, Reward Opportunity specific terms ("Reward Opportunity Terms") will be made available to you which may include details related to (i) what actions may be required to earn Rewards; (ii) what Rewards are available to you if you complete the actions required by the Reward Opportunity; (iii) expiration details relating to either Reward Progress (e.g., Points), or ability to redeem Rewards, as applicable; and (iv) how you can redeem your Rewards.

Reward Opportunity Terms for current Reward Opportunities may also be viewable on our web or mobile interface. General Terms of Reward Offerings

• In General. Descriptions of the offers advertised on the Services are provided by Nothing Bundt Cakes or other referenced third parties. Pricing relating to certain Nothing Bundt Cakes Offerings and other available programs on the Services may change at any time in Nothing Bundt Cakes' sole discretion without notice.
• Reward Progress (e.g., your Points, Rewards, or progress toward either):
  • is not equivalent to cash, does not represent a claim on any cash or other property, and is not redeemable for cash. Your Reward Progress may be forfeited if you violate these Terms or any additional terms or conditions applicable to Reward Progress for a specific Reward Opportunity (e.g. if a Qualifying Action must occur within a certain timeframe). Any such terms will be communicated with the Reward Opportunity, as applicable.
  • is not transferrable to any third party
  • cannot be redeemed or used other than with Nothing Bundt Cakes, including Nothing Bundt Cakes' affiliates, except to the extent expressly permitted.

Points. Please review the details below for more information regarding points earned in connection with the Loyalty Program:

Once you accumulate the number of points needed for a Reward, you can redeem the Reward from the Rewards Marketplace, which you can find on the App or the Website. Your Points balance will update automatically. Please review the details below for more information regarding points earned in connection with the Services.

To earn Points, you must complete a purchase while logged into your account or, if purchasing in-store, after having authenticated your account at checkout by providing the email address or phone number connected to your account. You will earn 10 Points for every dollar spent (pre-taxes and fees, after applicable discounts, and rounded to the nearest dollar).

All your Points will expire if you do not place any Qualifying Purchases with Nothing Bundt Cakes for 12 consecutive months.

Rewards expiration will vary. You should review the Reward Opportunity Terms presented to you. Rewards will expire pursuant to the Reward Opportunity Terms or as otherwise set forth in the section of these Terms entitled Termination, Account Cancellation or Suspension. You can view and track your balance and available Rewards through your account.

Verifying Your Account. You are responsible for ensuring your Reward Progress earned from Qualifying Actions are properly credited to your account. It may take up to 30 days after a Qualifying Action is made for your Reward Progress or Reward to be viewable via your account. You should email support@thanx.com if it has been more than 30 days and the Reward Progress has not been applied to your account. You may be asked to provide additional, supporting information, as required, to facilitate a request to update your Reward Progress. Requests received after 45 days of a Qualifying Action may not be eligible to be credited to your account. We are not responsible for investigating any Reward or Reward Progress request if you have not notified us within 45 days of the Qualifying Action. Your Rewards can also be reversed if any of the items you purchased in connection with a Qualifying Action are subsequently returned. We may also, at our discretion, delay any Reward or Reward Progress in order to validate or verify a Qualifying Action. Any attempt to earn Rewards through the purchase and return of merchandise in connection with a Qualifying Action will be considered possible grounds for termination of your account.

3. Acknowledgements

You acknowledge that:

• Your accumulation of, and the redemption of, Rewards is subject to your compliance with these Terms (including any terms and conditions provided when you are presented with a Reward Opportunity);
• We reserve the right to delay, withhold or invalidate accrual or redemption of Rewards in the event of technical, printing, production, distribution, or similar errors, potential fraudulent activity, or similar issues. Specifically, we can invalidate Rewards from your account with notice if we determine in our sole discretion that such Rewards were improperly credited to your account;
• The Reward Opportunities, Reward Progress, and Rewards are intended for personal use only. Commercial use is prohibited.
• Your use of the Services and your activities in connection with the Loyalty Program must be lawful and in compliance with these Terms and you may not in any way inhibit any other user from using the Loyalty Program;
• Neither Nothing Bundt Cakes nor our service providers are responsible or liable for any unredeemed, unused or lost Rewards or Reward Opportunities;
• Reward Progress and Rewards are not gift cards or gift certificates and do not constitute property, do not entitle you to a vested right or interest and have no cash value. Therefore, Points and Rewards are not redeemable for cash, transferable, salable or assignable for any reason. No cash will be exchanged for the unused portion of any member's Rewards;
• Unless otherwise expressly permitted, your redemption of Rewards in connection with the Loyalty Program cannot be combined with any other offers or discounts;
• Once you have redeemed your Points or Rewards, they are gone and there are no refunds, returns or exchanges for additional Points, Rewards, cash, or other goods and services, even if you return the products, merchandise or other item(s) that your Points or Rewards were redeemed toward;
• Any attempt by any person to undermine the legitimate operation of the Loyalty Program may be a violation of criminal and civil law, and should such an attempt be made, Nothing Bundt Cakes reserves the right to seek damages from any such person to the fullest extent permitted by law. Nothing Bundt Cakes’ failure to enforce any of these Terms shall not constitute a waiver of the affected provision, or any other provision. All questions or disputes regarding an individual’s eligibility for the Loyalty Program, the earning, crediting or use of Points or Rewards, or compliance with these Terms will be resolved by Nothing Bundt Cakes in its sole discretion.
• Nothing Bundt Cakes reserves the right to change, modify, discontinue or cancel the Loyalty Program or any Reward Opportunity, at any time and in our sole discretion, without notice to you as further described below; and
• You are solely responsible for use of the Services and your Rewards. You may only have one account that is personal to you.

Your only remedy for a failure to receive a Reward is to receive the equivalent Reward by contacting support@thanx.com.

4. Mobile App and Communication

Subject to your compliance with these Terms, we grant you a limited non-exclusive, non-transferable, non-sublicenseable license to download and install a copy of the App on a mobile device or computer that you own or control and to run such copy of the App solely for your own personal non-commercial purposes. Furthermore, with respect to any Apps accessed through or downloaded (as applicable) from the Apple App Store (an "App Store Sourced Application"), you will only use the App Store Sourced Application: (a) on an Apple-branded product that runs the iOS (Apple's proprietary operating system); and (b) as permitted by the "Usage Rules" set forth in the Apple App Store Terms of Service. Notwithstanding the first sentence in this section, with respect to any Services accessed through or downloaded from the Google Play store (a "Google Play Sourced Application"), you may have additional license rights with respect to use of the App on a shared basis within your designated family group.

As part of the Loyalty Program, you may (if enabled) receive push notifications, alerts, emails, text/SMS messages, or other types of messages directly sent to you outside or inside the App ("Push Messages"). You have control over the Push Messages settings, and can opt in or out of these Push Messages through the Services (with some exceptions relating to service announcements and administrative messages). Please be aware that third-party messaging fees may occur for some types of Push Messages depending on the service plan you have with your wireless carrier.

5. Unauthorized Activities

The Loyalty Program may be used and accessed for lawful purposes only. You agree that you will not do any of the following while using the Loyalty Program or accessing the Services: (1) access or tamper with the Loyalty Program, the Services, our computer systems, or the technical delivery systems of our providers; (2) gather and use information, such as user names, real names, email addresses or transmit any unsolicited advertising, junk mail, spam or other form of solicitation; (3) use the Loyalty Program for any commercial purpose or for the benefit of any third party or in any manner not authorized by these Terms; (4) violate any applicable law or regulation; (5) use any robot, spider, scraper, deep link or other similar automated data gathering or extraction tools, program, algorithm or methodology to access, acquire, copy or monitor the Loyalty Program or any portion of it or the Services, without our permission; or (6) encourage or enable any other individual to do any of the foregoing.

Except as expressly permitted in these Terms, you may not: (i) copy, modify adapt, or create derivative works of the Loyalty Program; (ii) distribute, transfer, sublicense, sell, lease, lend, rent or otherwise exploit the Loyalty Program; (iii) reverse engineer, decompile or disassemble the Services; or (iv) make the functionality of the Services available to multiple users through any means. All rights in and to the Loyalty Program not expressly granted to you under these Terms are reserved.

Additionally, the following activities are prohibited and constitute a violation of these Terms:

• Accessing the personal information of third parties;
• Tampering with security we implement to protect the Loyalty Program;
• Soliciting merchants or users for commercial purposes or otherwise or using information made available via the Service for commercial purposes;
• Reselling Reward Opportunities;
• Attempting to use Reward Opportunities more than once;
• Intentionally overwhelming our servers with excessive demand; and
• Adding any hyperlinks without our written consent.

We reserve the right to suspend the Loyalty Program, investigate and/or prosecute violations of any of the above and/or involve and cooperate with law enforcement authorities in prosecuting users who we reasonably believe, in our sole discretion, have violated these Terms.

6. Loyalty Program Termination or Modification and Account Cancellation or Suspension

Our Loyalty Program will continue until terminated in Nothing Bundt Cakes’ sole discretion. We may terminate, modify, or suspend the Loyalty Program at any time for any reason. If we amend these Terms, we will revise the “last updated” date located at the top of these Terms. For changes to these Terms that we consider to be material, Nothing Bundt Cakes may place a notice in the App or Website by revising the link on the home page to read substantially as “Updated Nothing Bundt Cakes Loyalty Program Terms” for an amount of time that we determine in our discretion. If you continue to participate in the Loyalty Program by earning Points or Rewards, redeeming Points or Rewards, logging onto your account or in any other way after these Terms have been changed, you will be deemed to have read, understood and unconditionally consented to and agreed to such changes. The most current version of these Terms will be available on the Website and will supersede all previous versions of these Terms.

You may cancel your account at any time through the Services or by sending an email to support@thanx.com. We may terminate your account and access to and use of the Program, at our sole discretion, at any time for any reason. Reasons for such a termination, modification, or suspension include without limitation (1) you have violated or breached any provision of these Terms (or have acted in a manner which shows that you do not intend to, or are unable to comply with the provisions of these Terms), (2) we believe it is required to do so by law (for example, where the provision of the Services or Loyalty Program to you is, or becomes, unlawful); or (3) for any other reason in our discretion upon our provision of notice to you. If your account is terminated for cause pursuant to this Section, you may not later re-enroll in the Loyalty Program.

No Points will be earned or Rewards redeemed after the effective date of termination of either the Loyalty Program or your account.

Accounts that remain inactive for more than 12 months may be subject to automatic cancellation. Once your account is cancelled (whether by you or us), you will no longer be able to access your account and you will lose all of your accumulated Points, Rewards and Reward Progress, and you understand and acknowledge that we will have no further obligation to provide the Loyalty Program to you or access to any of your account information. We will not be liable to you or to any third party for the suspension or termination of the Loyalty Program, your account, or your access to or use of the Services. Upon any termination, discontinuation or cancellation of the Loyalty Program, your account, or your access to or use of the Services, all provisions of these Terms which by their nature should survive will survive, including, without limitation, ownership provisions, warranty disclaimers, limitations of liability, and dispute resolution provisions.

7. Ownership

The Services are protected by copyright, trademark, and other laws of the United States and foreign countries. Nothing Bundt Cakes, Thanx and its licensors exclusively own all right, title and interest in and to the Services, including all associated intellectual property rights. Any feedback, comments and suggestions you may provide for improvements to the Services ("Feedback") is given entirely voluntarily and, even if designated as confidential, will not create any confidentiality obligation and we and our service providers will be free to use, disclose, reproduce, license, distribute, and otherwise exploit such Feedback as we see fit, entirely without obligation or restriction of any kind on account of intellectual property rights or otherwise.

8. Links to Third-Party Web Sites

The Services may contain links to third-party sites or resources. These links are provided as a convenience to you but not as an endorsement of the companies or the contents of these sites or their products and services. We are not responsible for the content of such sites or resources. If you decide to access any of the third-party web sites linked to the Services, you do this entirely at your own risk.

9. Indemnification

You agree to indemnify, defend and hold Nothing Bundt Cakes, its licensors, its current or future affiliated companies, its service providers (including payment card networks, payment processors) and each of their respective officers, directors, employees, agents, successors and assigns harmless from and against all claims, liabilities, losses, expenses, damages, and costs, including but not limited to reasonable attorneys' fees, resulting from (1) any violation or breach of these Terms by you, (2) any activity related to access to or use of your account by you or any other person accessing or using your account, or (3) any activity related to your redemption of Rewards or Opportunities and participation in the Loyalty Program.

10. Disclaimer; Publicity

DISCLAIMER. THE SERVICES ARE PROVIDED "AS IS" AND ON AN "AS AVAILABLE" BASIS, WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NOTHING BUNDT CAKES AND ITS SERVICE PROVIDERS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. NOTHING BUNDT CAKES AND ITS SERVICE PROVIDERS DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, TIMELY, SECURE OR MEET YOUR REQUIREMENTS OR EXPECTATIONS. Some jurisdictions do not allow the exclusion of certain warranties or the exclusion or limitation of liability for consequential or incidental damages, so the limitations above may not apply to you.

Publicity. By making any content available through the Loyalty Program you hereby grant to us a non-exclusive, transferable, sublicensable, worldwide, royalty-free license to use, copy, modify, create derivative works based upon, distribute, publicly display, publicly perform and distribute your content in connection with operating and providing the Loyalty Program to you and other account holders. You are solely responsible for all your content. You represent and warrant that you own all your content or you have all the rights that are necessary to grant us the license rights in your content under these Terms. You also represent and warrant that neither your content, nor your use and provision of your content to be made available through the Loyalty Program, nor any use of your content on or through the Loyalty Program will infringe, misappropriate or violate a third party's intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.

11. Limitation of Liability; Disputes; Governing Law

IF YOU PROVE THAT NOTHING BUNDT CAKES HAS IMPROPERLY DENIED YOU ANY REWARD ("REWARD DISPUTE") AND NOTHING BUNDT CAKES PROVIDES YOU WITH SUCH REWARD OR A COMPARABLE SUBSTITUTE, THEN SUCH REWARD WILL BE YOUR SOLE AND EXCLUSIVE REMEDY IN CONNECTION WITH THE REWARD DISPUTE.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL NOTHING BUNDT CAKES OR OUR SERVICE PROVIDERS BE LIABLE FOR ANY SPECIAL, INCIDENTAL, INDIRECT, PUNITIVE, OR CONSEQUENTIAL DAMAGES WHATSOEVER (INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR: LOSS OF PROFITS, LOSS OF CONFIDENTIAL OR OTHER INFORMATION, BUSINESS INTERRUPTION, PERSONAL INJURY, LOSS OF PRIVACY, LOSS OF DATA, FAILURE OF DELIVERY OF GOODS, FAILURE TO MEET ANY DUTY, NEGLIGENCE, AND ANY OTHER PECUNIARY OR OTHER LOSS WHATSOEVER ARISING OUT OF OR IN ANY WAY RELATED TO YOUR PARTICIPATION IN THE LOYALTY PROGRAM OR THE USE OF OR INABILITY TO USE THE SERVICES EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTHING BUNDT CAKES’ AND OUR SERVICE PROVIDERS’ TOTAL LIABILITY TO YOU FROM ALL CAUSES OF ACTION AND UNDER ALL THEORIES OF LIABILITY WILL NOT EXCEED ONE HUNDRED ($100.00) DOLLARS.

All disputes, claims and causes of action at law or in equity (individually, a “Claim”) arising out of or relating to this Loyalty Program, the meaning or interpretation of these Terms or any Reward shall be resolved by applying the laws of Texas, without regard to the conflict of laws provisions therein, and shall be solely and exclusively brought in the state or federal courts within that state. All Claims shall be resolved individually, without resort to any form of class action, and all Claims, judgments and awards shall be limited to the remedy described above and, in no event, include attorneys’ fees. BY ENTERING, ENTRANTS SPECIFICALLY AND KNOWINGLY WAIVE ANY RIGHT TO A TRIAL BY JURY AND A TRIAL BY JURY IS HEREBY WAIVED BY BOTH YOU AND NOTHING BUNDT CAKES.

12. Accessing and Downloading the Application

You acknowledge and agree that the availability of the App, and the Services is dependent on the third party from which you received the App license, e.g., the Apple App Store or Google Play (the "App Store"). The following applies to any App Store Sourced Application accessed through or downloaded from the Apple App Store:

1. You acknowledge and agree that (i) these Terms are concluded between you and Nothing Bundt Cakes only, and not Apple, and (ii) Nothing Bundt Cakes, not Apple, is solely responsible for the App Store Sourced Application and content thereof. Your use of the App Store Sourced Application must comply with the App Store Terms of Service, and you agree to pay all fees (if any) charged by the App Store in connection with Nothing Bundt Cakes Services, including the App.
2. You and Nothing Bundt Cakes acknowledge that, as between Nothing Bundt Cakes and Apple, Apple is not responsible for addressing any claims you have or any claims of any third party relating to the App Store Sourced Application or your possession and use of the App Store Sourced Application, including, but not limited to: (i) product liability claims; (ii) any claim that the App Store Sourced Application fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
3. You and Nothing Bundt Cakes acknowledge that, in the event of any third-party claim that the App Store Sourced Application or your possession and use of that App Store Sourced Application infringes that third party's intellectual property rights, as between Nothing Bundt Cakes and Apple, Nothing Bundt Cakes, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by these Terms.
4. You and Nothing Bundt Cakes acknowledge that, as between Nothing Bundt Cakes and Apple, Apple is not responsible for addressing any claims you have or any claims of any third party relating to the App Store Sourced Application or your possession and use of the App Store Sourced Application, including, but not limited to: (i) product liability claims; (ii) any claim that the App Store Sourced Application fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
5. You and Nothing Bundt Cakes acknowledge that, in the event of any third-party claim that the App Store Sourced Application or your possession and use of that App Store Sourced Application infringes that third party's intellectual property rights, as between Nothing Bundt Cakes and Apple, Nothing Bundt Cakes, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by these Terms.

You and Nothing Bundt Cakes acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms as related to your license of the App Store Sourced Application, and that, upon your acceptance of the terms and conditions of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms as related to your license of the App Store Sourced Application against you as a third-party beneficiary thereof. Without limiting any other terms of these Terms, you must comply with all applicable third-party terms of agreement when using the App Store Sourced Application.

13. Privacy

Unless otherwise indicated in these Terms, by registering for and/or otherwise participating in the Loyalty Program, you agree that Nothing Bundt Cakes will use the personal information collected about you in connection with the Loyalty Program as set forth in Nothing Bundt Cakes’ Privacy Policy. California residents consent to our Notice of Financial Incentive, and consumers in all states consent to our .

14. General

Force Majeure. Neither Nothing Bundt Cakes nor its service providers will be liable or responsible for any delays in providing the Services as a result of any event beyond their reasonable control, including without limitation, adverse weather conditions, internet outage or interruption of service, denial of service attacks, telecommunications or power outage, fire, flood, civil disobedience, labor disruptions, strikes, lockouts, government-ordered closures, pandemic, epidemic, embargoes, terrorism, natural disaster, war or acts of God.

Severability. The validity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision of these Terms.

No Waiver. No failure or delay by a party exercising any right, power or privilege under this Agreement will operate as a waiver thereof.

Interpretation. Headings are for reference purposes only and do not limit the scope or extent of such section

Questions. If you have any questions about these Terms, please contact us at wecare@nothingbundtcakes.com.